S.E.O (Search Engine Optimization)

At this moment potential customers are looking for your services in the area where your business is located; but they aren’t finding you. Don’t let your business remain hidden, we help rank it the highest on search engines.

What is SEO? What do we need it for? These are some of the questions that come up when we encounter the term. SEO is the procedure used to optimize a website’s visibility on search engines. SEO is necessary in order to rank among the first search results on Google, Yahoo, MSN, and other search engines. The closer your website is to the first place on Google, the higher the probability that a potential customer will visit your website.

1SEO is a mechanism used by search engines to search for your request.  It classifies your website in relation to other millions of websites. If your website is well ranked it will receive more traffic. There are two main ways to accomplish the desired ranking: PPC (Pay Per Click) and organic SEO. When you use PPC you are paying search engines to position your link in a visible place among their search results. Google AdWords PPC is most commonly used for this. However, if you stop paying search engines for this service they cease to promote your website. In contrast with PPC, organic SEO is a sustainable way to rank among search engines’ first results without paying to be advertised. Because it is a much more sustainable web positioning mechanism, organic SEO is what most companies require.

The basic truth about organic SEO is that search engines are not human beings. Even though this may seem obvious, the difference in the ways that search engines and human beings view websites are not. Contrary to people, search engines display results based on the text on websites rather than on design, movement and sound. Search engines track websites in search of text in order to decode what the website is about. This is just the very beginning of how organic SEO works. Below we explain in detail how search engines rank search results through crawling, indexing, processing, calculating relevancy, and retrieving.

A search engine’s primary function is web crawl. This task is done by software called crawler or spider (or Googlebot in Google’s case). Spiders follow links from one website to another indexing everything in their way. Considering the amount of websites on the Internet (more than 20 million) it’s impossible for spiders to visit all websites on a daily basis to check if there is a new website or if existing ones have been modified. Crawlers can take up to two months to visit your website. What you can do is make sure a crawler indexes your website when it visits it. As we mentioned before, crawlers are not people that see images, Flash animations, JavaScript, directories, and password-protected websites. If you have any of the above mentioned on your website it’s convenient for you to make sure they are crawler-friendly by checking with a spider simulator. If crawlers cannot perceive them, it means they don’t exist on search engines.

After you are sure your website is crawler-friendly, the next step is indexing content. An indexed website is saved to a database where it can be retrieved. Basically, the indexing process identifies words and expressions that best describe the website and assign specific keywords to it. This will help search engines rank your website among its first results.

When you search for a keyword on a search engine the term is compared with other indexed websites on the database. Considering it’s likely that more than one website has the same keyword, the search engine calculates the term’s relevancy in its indexed websites. There are several methods to calculate a website’s relevancy. Each search engine bestows its specific relevancy to keywords, links or metatags. This is why you get different results with the same keyword on each search engine. The most important search engines such as Google, Yahoo and Bing constantly change keyword relevancy, which is why websites must always be updated in order to rank among the first results.

A search engine’s last action is retrieving results. This step consists of displaying search results on your browser: from most relevant to least relevant.

  • SEO is currently one of the most important marketing tools.
  • Its essential for a successful company to have its website ranked among the first search results on search engines.
  • Making it easy for potential customers to visit your website is what we do at Studiomindset.com.